BEHIND THE BRAND

Bleed Awhile is a brand built for the warrior within all of us. Inspired by the Scottish sailor and privateer, Sir Andrew Barton, who upon being mortally wounded in battle, was quoted saying, "I am hurt, but I am not slain; I'll lay me down to bleed awhile, and then I'll rise and fight again." When you wear Bleed Awhile, you wear the fighting spirit of Sir Andrew Barton and carry a constant reminder to yourself and others that we are never out of the fight. 

Meet the Founder.

Welcome to the Bleed Awhile family! My name is Cole Christiansen and I graduated from West Point in 2020. I was commissioned into the Army as a field artillery officer, however my path to service was temporarily delayed. Upon graduating I was fortunate enough to pursue a career in the NFL and signed with the Los Angeles Chargers as a linebacker. I have been with the Kansas City Chiefs since 2022. Once my tenure in the NFL comes to a close I will return to the active duty Army and serve in my original role as a field artillery officer. I decided while I'm still playing that I wanted to create something special that can build a bridge between the worlds of athletes, soldiers, and anyone else with a warrior mentality fighting the good fight in their daily lives. A clothing brand that showcases the values these worlds share...grit, tenacity, bravery, teamwork, and a never say die mentality. Beyond that, I wanted to create a platform that benefits some of the greatest veteran non-profit organizations, so we will use a portion of all sales revenue to help our soldiers and their families. Thank you for your support of the brand and assume your place in the Bleed Awhile ranks!